Below the Waterline

Founder alignment insights from Dori Etter. Why capable founders stay the bottleneck, and what actually changes it.

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New to Below the Waterline?

Begin with the first two episodes. They set up everything that follows.

Episode 1

Why EOS Isn't Working: You Have an Alignment Problem, Not a Systems Problem

Episode 2

Why Founders Stay Bottlenecks Even After They Know the Problem

Current Numbers, Stale Conversation: Why Your Weekly Scorecard Stopped Helping

Dori Etter

Published on: 10/24/2026

Leading vs. lagging indicators only help when your team shares a hypothesis about the result a weekly number should influence. One question makes the scorecard useful.

leading vs lagging indicatorsleading indicatorslagging indicatorsbusiness scorecardkey performance indicatorsweekly scorecard